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Piwik PRO

Piwik PRO

Overview

What is Piwik PRO?

Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and…

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Recent Reviews

TrustRadius Insights

Piwik Pro has gained popularity among organizations as a powerful tool for tracking and analyzing user behavior on the web and …
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Pricing

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What is Piwik PRO?

Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and Russian data protection…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://piwik.pro/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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What is Matomo Analytics?

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over…

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Product Demos

Piwik PRO's Maciej Zawadziński & ZEE5's Tarun Katial Fireside Chat // MarTech India Bridge 1

YouTube

Piwik PRO’s geo-expansion success // Piotr Korzeniowski in Microsoft’s Partner Webinar [EN]

YouTube

Piwik PRO’s geo-expansion success // Piotr Korzeniowski in Microsoft’s Partner Thursday Webinar [PL]

YouTube
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Product Details

What is Piwik PRO?

Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA).

The platform includes customer care from implementation and onboarding, through product training, to analytics consulting and custom integrations – Piwik PRO provides a personal approach on every step of the user's journey.


Piwik PRO Features

  • Supported: customer journey analytics
  • Supported: tag management
  • Supported: consent management

Piwik PRO Screenshots

Screenshot of Piwik PRO Customer Data PlatformScreenshot of Core reportScreenshot of DashboardScreenshot of Funnel reportScreenshot of User flow reportScreenshot of Tag ManagerScreenshot of Consent Manager

Piwik PRO Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows
Mobile ApplicationNo
Supported CountriesDACH, BENELUX, US
Supported LanguagesGerman, English, Finnish, French, Japanese, Dutch
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Comparisons

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Reviews and Ratings

(15)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Piwik Pro has gained popularity among organizations as a powerful tool for tracking and analyzing user behavior on the web and applications. Users have found it invaluable for monitoring marketing campaigns, private websites, and mobile applications. The platform provides detailed reports that help users understand what is happening and make informed decisions. Piwik Pro's unmatched features and functionality make it a viable alternative to Google Universal Analytics, particularly with its integrated tag manager and consent manager. Additionally, Piwik Pro allows users to own their data in compliance with privacy regulations, giving them full control over their website, online store, and app data. Startups especially find value in using Piwik Pro to better understand their customers and improve their offerings. With the ability to track website traffic, visitors, and conversion rates, Piwik Pro is a valuable tool for optimizing marketing campaigns and improving customer engagement. Its intelligent insights provide actionable information for adjusting workflows and identifying areas that require intervention. By leveraging Piwik Pro's capabilities, organizations can gain a deeper understanding of their audience's interests and needs. The platform also enables advanced analytics projects such as AI-based lead and churn scoring by providing raw data exports for further analysis. Overall, Piwik Pro proves to be an essential tool for businesses looking to gather meaningful insights from their digital properties while ensuring compliance with privacy regulations.

Activity panel: Provides complete visibility of each activity carried out. Several users have praised the activity panel of the product, stating that it offers a comprehensive view of all activities performed. This feature has been appreciated for its ability to easily track user interactions and monitor conversions.

Ease of setup and configuration: Simple to update the product. Many reviewers have mentioned that they found the setup and configuration process of this product to be effortless. They have described it as easy to use and update, allowing them to quickly make any necessary changes without difficulty.

Data visualizations: Impressive out-of-the-box visuals. The pre-built data visualizations provided by this product have received positive feedback from users. They have commended these visuals for their impressive quality, finding them to be clear and straightforward. These ready-made visual representations make it easy for users to understand and interpret data effectively.

Difficult Integration Process: Some users have found it challenging to integrate the tool with other applications, indicating that there is room for improvement in streamlining the integration process.

Unfriendly User Interface: Several reviewers have mentioned that the user interface UI of the tool is not very user-friendly. They feel that improvements can be made in this aspect to enhance the overall usability and ease of navigation.

Limited Features and Design: A number of users have expressed dissatisfaction with certain features of the tool, particularly filtering options and tag management, stating that they are not as comprehensive or easy to use compared to other tools they have used before. Additionally, some users find the design of the website lacking, suggesting that it may not be visually appealing or intuitive.

Users have made several recommendations for Piwik based on their experiences with the product. The three most common recommendations are as follows:

  1. Try Piwik on a spare server to see if it meets your needs.
  2. Seek an experienced implementation partner who is familiar with Piwik for a successful project.
  3. Set up a virtual machine to easily trial Piwik before committing to it.

Additionally, users advise planning for ongoing database maintenance and considering clustering if users decide to proceed with Piwik. These additional recommendations highlight the need for proper long-term management and scalability considerations.

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Deepa Kumari | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
For our website and Android app, we use Piwik to analyze user journeys and behavior. Using Piwik we get intelligent insight that helps us to adjust our workflows as necessary. The sales and Marketing team have greatly benefited from it.
  • Analyzing Customer Journey.
  • User flow and user path.
  • Tag management.
  • User Interface.
  • Limited integration with third party tools.
Tracking user activity on our website and mobile app is made easy with Piwik. Collecting user data, helps us understand what user is doing on our product. The Piwik server stores the data and it can be exported to Power Bi and other Data visualization software.
  • Analytics
  • Insights
  • Piwik is a great tool for analyzing and generating insights about website and apps.
Gerhard Kürner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Piwik PRO with our customers to give them a way to own their website, online store and app data in a privacy compliant way. We also use audience manager (CDP) to build new audiences. The raw data export from Piwik PRO also provides the data basis for our AI-based lead and churn scoring projects.
  • Being the owner of your own analytics data
  • Tracking on session levels including personal data (with consent)
  • Raw data export of the analytics data
  • User Interferface
  • Consent Management Banner
Piwik PRO is a cost-effective variant for tracking first-party data with a strong focus on data protection and privacy.
  • To be the owner of the website analysis data
  • Session level tracking
  • Raw data export
  • Increasing customer lifetime value through targeted communication
  • Activating of anonymous audiences
Data owned and detailed tracking possibility compared to free Google Analytics and cost advantage and CDP possibilities compared to Google Analytics 360
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